company • Asia Operations

OUR PRESENCE IN ASIAN MARKETS ENABLES US TO PROVIDE GLOBAL CUSTOMER SUPPORT AND INTRODUCES US TO BOUNDLESS INSPIRATION

Eric Brand Asian operations are headquartered in Guangzhou, China. The Asia Team oversees project management, sourcing and quality control, everyday manufacturing processes for Eric Brand products and projects produced with partner facilities throughout Asia. Currently there are facilities in China, India, Philippines, Thailand, and Vietnam.

Yinli Huang has served as General Manager Asia since 2014. Yinli’s direction and supervision of Eric Brand Asia ensures the realization and delivery of the highest quality products to EB customers.

A tradition started by Yinli and described by Eric as “professionally – one of the happiest days of the year”, Eric and Yinli annually visit every Eric Brand facility in China and personally present an apple to each employee.

Pingguo in Chinese, the apple represents peace and harmony, partly because of its similarity to Pingan, the Chinese word for peace and balance. For us, the apple represents generosity and the “sweetness of life”. He refers to this tradition as an example of our “High Touch” approach to management, emphasizing our preference for personal involvement over that of a “High Tech” tactic.